Today I want to share how I went from a dead account of 130 followers to over 1000 in just over 3 months on Instagram. If you have a brand new business or if you’re hearing crickets on social media having a solid marketing strategy can be a game-changer.
When I started my business I knew my ideal client was on Instagram so I chose to use it as my primary marketing tool. I had to crack down and find a way to stand out and reach them. Which, as a brand spanking new business, was equal parts scary and exciting.
I knew that posting stock images, non-stop portfolio items and one or two-sentence captions would only have me blend in and get me ignored by my ideal client. Which, is not what I wanted at all. So I had to do something different.
At the moment had an absolutely dead account of 130 followers (I hadn’t posted in a year) and I lost most of those followers when I switched my account to a business account.
I’ve done several huge follower cleanouts (I’m talking hundreds) and still just over 3 months later I have grown my account to over 1000 engaged followers 100% organically.
Well, it boils down to:
• Meaningful engagement
• Relationship Building
• And one of the BIGGEST things – creating stand-out content
There’s a lot of information out there in this crazy (and awesome) online world and especially as a newer business, standing out is so important!
I had to find a way to create HIGHLY valuable content that would reach my ideal clients and give them the exact information they wanted.
Content that resonates so deeply with them that I’m not only establishing myself as an authority and leader and building know, like and trust but have them actually slipping into my DMs wondering how they can work with me.
Now, that’s pretty powerful content.
There are several aspects of creating meaningful, valuable stand-out content. And I’ll break them into 6 points:
Creating content can be overwhelming but it’s so important in how you portray and market your brand.
That’s why I’m sharing with you my exact strategies for creating my captivating content in my new freebie The Stand Out Online Content Planner. Where I’m going in DEEP on these 6 points so you can create content with ease!
Oh! And I’m also giving you my exact Trello Board that I use to plan out my content week to week!